Business Administration

This course provides students with an introduction to business principles, terms, and concepts. The focus of the course is on business systems, management processes, human resource management, marketing, and finance.

The core concepts of systems architecture and IT infrastructure underlie all technology driven organizations. Participants will gain an understanding of the components of the IT architecture, how computer infrastructures support and enable enterprise goals, and how IT systems are managed.

This course focuses on a basic math review with an emphasis on business statistics, profit calculations, payroll, banking, interest calculations, insurance, taxes, and mathematical calculations.

This course provides the foundation for accounting concepts which will be used throughout the students' business program. This course covers an introduction to financial accounting theory and practice and provides students with the tools needed to develop a functional knowledge of fundamental accounting principles. Students will also be introduced to the methods for summarizing, analyzing, and reporting financial data. Topics include bookkeeping cycles, basic accounting principles and procedures, financial statements, merchandising operations and inventory, and accounting for assets.

This course is the second in the program covering concepts and applications of accounting. It provides an overview of accounting for partnerships and corporations and continues with the discussion of the basic principles and applications of managerial and cost accounting. This course focuses on managerial techniques and procedures designed to aid managers in their planning, control, and decision-making roles. At the end of this course, students will be skilled in tasks related to positions such as AP Clerk, payroll clerk, or bookkeeper.

Electronic spreadsheets are a powerful tool used in business processes to store, analyze and present information. The focus of the course is to provide the student with functional skills needed to create, edit, and format Microsoft Excel worksheets for a variety of reporting needs.

This course provides students with a working knowledge in the growing field of digital marketing. Students will learn about the evolution and purpose of digital marketing, the strategic uses of social media, and how these principles can transform the customer's journey. Students will also gain important industry skills designed to enhance the company's product using effective digital media.

This course provides students with foundational knowledge regarding effective communication styles and strategies for the business professional. Students will learn practical skills in intra- and interpersonal communication within business-related environments, in how personal attitudes affect organizational effectiveness and productivity, and in the interactions between people both personally and professionally.

Today's businesses rely on data in almost every decision-making process. Data must be presented in a way that is quickly interpretable and easily understood. This course further explores reporting, data representations, visualizations, and high-level data analytics in Microsoft® Excel®. Students will connect to and analyze data from various sources and prepare presentations for management decision making using a variety of visualization types.

Successful management is rooted in forming essential behaviors associated with leading an organization and its people. During this course, the student will understand basic management principles and functions required within small and large organizations and be introduced to business application models. This course will emphasize critical thinking and solving real-world problems.

This course provides students with foundational knowledge regarding general law, ethics, and regulations affecting business policy and decision making.

To optimize marketing in a digital age it is essential to understand digital marketing applications. Areas of emphasis include digital marketing strategies applied to segmentation, targeting, positioning, and branding.

This course is a culmination of all previous marketing courses. Students learn about digital marketing analytics, and effectively evaluate marketing strategies and complete a digital marketing project.

Introduction to human resources concepts and practices applicable for entry-level HR professionals and general managers in numerous industries. Provides overview of key HR functions such as: HR operations; recruitment and selection; compensation and benefits; HR development and retention; employee relations; and health, safety, and security. This course prepares students for the HRCI's Associate Professional in Human Resources™ (aPHR™) certification.

The focus of this course is the retention and development of employees in the business organization. Human resources are the most valuable assets in modern businesses, so retaining them is critical to the health and bottom line of the organization. Topics include strategic considerations for assessing employee performance, how to train and develop employees, and how to help create a productive and effective workplace.

This introductory course provides training in the basic principles of project management, including concepts from the initiating, planning, executing, monitoring, controlling, and closing process groups. Introduces fundamentals from the ten project management knowledge areas to prepare students for the Certified Associate in Project Management (CAPM ®) exam offered by the Project Management Institute (PMI®).

This introductory course provides training in the basic principles of compensation and benefits in the modern workforce. Topics include developing strategic compensation systems, merit pay, performance evaluation systems, job evaluation techniques, market salary surveys, discretionary and legal benefits, executive compensation, and contingent workforces.

In this course students apply accounting concepts to keep financial records for small service and merchandising companies using QuickBooks. Students learn how to expertly navigate through QuickBooks, perform day-to-day business transactions, and view reports. Topics covered include chart of accounts, accounts receivable, accounts payable, inventory, payroll, and financial statements.

In-depth study of payroll accounting. Covers calculations of gross to net pay, federal and state withholdings and deductions, recording of payroll transactions into the accounting records, and filing of federal and state payroll tax forms. Includes a consideration of factors which determine employee versus independent contractor status, and  business taxes such as sales and property taxes and their filing requirements.

This course provides an introduction to federal income taxation of individuals and businesses, providing a broad overview of the importance of tax considerations in business and personal decisions. Topics such as financial statement analysis, income, deductions, credits, depreciations, and allowances will be explored.

Business economic theories are covered including supply/demand curve, prices, production, and efficient resource allocation. Macroeconomic theories that impact the business environment are also discussed, including determinants of output, the unemployment rate, and the inflation rate in the short run, and those about the rate of economic growth in the long run.

This course teaches students how to improve business efficiencies and competitive positioning through effective technology and information management. Students will explore information technology as corporate assets, and how information technology is reshaping organization structures and work processes to support effective managerial decision making.

Enterprises attempt to fulfill their missions in a complex world of regulations, changing consumer demographics and expectations, and fierce worldwide competition for both customers and resources. Businesses must optimize their operations to meet the demand of a complex marketplace. In this course, students learn about the stages of business operations, opportunities for improving processes, and the tools and techniques that are available to analyze operations.

This course will examine international business as a system and the concepts and theories that underly it. Topics include production, operations, marketing, financial, legal systems and their impact on the global and local business environments, and national governmental and international institutional controls and constraints, which impact the environment in which the system operates.

The modern-day business environment is rapidly changing and highly technical. This course will explore methods for managers to lead organizations through change and innovation. Students will study the change cycle and business failure. Topics include the need for change, legal and regulatory issues impacting the business environment, change for the sake of competitive advantage, innovation and technological change, and the leadership necessary for business stability and sustainability.

This course introduces students to corporate finance theory and the necessary skills to guide the financial manager in making asset management, valuation, and financing decisions. Topics include time value of money, stock and bond valuation, risk and return (CAPM), capital budgeting, financial planning, etc.

This course covers in depth exploration of financial accounting concepts including GAAP and IFRS, accounting cycle, revenue recognition, and other complex business transactions that impact financial statements. Upon completion of this course, students will be able to apply the accounting cycle to analyze the organization's performance.

This course explores in depth managerial accounting concepts including GAAP and IFRS, financial statements, and other complex business transactions that impact financial statements. Topics include investments, current liabilities and contingencies, bonds and long-term notes, leases, taxes, pensions, shareholder's equity, revenues, and cash flow. Upon completion of this course, students will be able to conduct internal business analysis to support the organization's performance.

This course explores the managerial accounting and cost management practices that can be strategically applied across the various functions of a business organization to improve organizational performance. The course emphasizes the methods available to measure and evaluate business objectives through using financial data and financial information. Topics include data analysis for profit making, ethics, cost behavior, cost planning and control, costing methods, and inventory evaluation. Upon completion of the course, the student will understand essential management tools for managing risk, implementing strategy through planning, budgeting and forecasting, and decision support.

Marketing has evolved as rapidly as technological changes and companies wanting to stay competitive must adapt their strategy to the digital environment. Essential marketing principles and strategy are under transformation and evolution. This course teaches related techniques for reaching online consumers across multiple devices including desktop and mobile are covered. Topics include digital marketing's transformative impact on traditional marketing practices and examines digital segmentation, digital marketing around the globe, digital divide, digital privacy, and digital analytics.

This course explores auditing theory and practice, emphasizing audit standards, audit evidence, internal controls, auditors' reports and professional ethics, sampling, accountants' liability, and audit programs. The emphasis of this course is on conceptual, theoretical, and practical aspects of auditing financial statements. Upon completion of this course, students will be able to apply professional auditing standards and appropriate audit and other procedures to auditing, assurance and attestation engagements.

Integrated Marketing Communications explores planning and evaluating marketing communications for products and services, especially in the digital environment. Topics include the communication process, perspectives on consumer behavior, promotional budgeting, digital media planning, and ethics in marketing.

Data on consumer buying habits in the digital age is everywhere from buyer-loyalty programs to online shopping carts, to buyer-initiated online reviews. Companies that can manage their big data and create robust marketing strategies will be able to retain competitive advantage. Topics include buying, browsing and other relevant behavioral patterns of customers to predict their next moves.

This course explores the issues that affect the taxation of businesses operations. Topics include foundation of taxation, including types of taxes, structure of the income tax, taxpayers, and general concepts of income and deduction; business income and expenses; taxation of property transactions; and overview of corporations, S corporations, partnerships, and entity choice; with emphasis on budget planning and capital growth projections. Upon completion of this course, students will be able to apply the United States tax law standards to identify a potential issue or solve a business taxation problem.

Students will learn how to create traditional advertising and promotions from television, radio, magazines, newspapers, fliers, and outdoor to modern advertising to modern forms of advertising such as social media, blogs, and videos to strategically position a product or service to meet the organization’s marketing objectives.

Building on previous analytics and marketing strategy courses, this course focuses exclusively on the big data that results from effective marketing strategy. This course is the practical application of data and teaches students how to analyze and visualize data for effective marketing decision making.

Practical experience is an important characteristic of employment within the thriving business sector. Students will apply their knowledge, skills, and tools for solving real-world business problems. Students will present their results for students and faculty to review.