This course provides students with a working knowledge in the growing field of digital marketing. Students will learn about the evolution and purpose of digital marketing, the strategic uses of social media, and how these principles can transform the customer's journey. Students will also gain important industry skills designed to enhance the company's product using effective digital media.
Required Text/Materials
Zahah, D. & Roberts, M.L. (2018). Internet Marketing: Integrating Online & Offline Strategies in a Digital Environment (4th ed.). Boston, MA: Cengage.
Prerequisites
None.