This course examines how organizations develop and execute go-to-market (GTM) strategies and channel models that are aligned with customer needs and market dynamics. Students explore market-driven strategic analysis, design value-based GTM approaches, and implement organizational structures. Emphasis is placed on using predictive AI models to forecast channel performance and competitor reactions, ensuring agility required to adapt to evolving markets. Students gain the skills to lead GTM channel differentiations that drive growth and deliver sustained value.
Prerequisites
None.