Supply Chain

This course examines how organizations develop and execute go-to-market (GTM) strategies and channel models that are aligned with customer needs and market dynamics. Students explore market-driven strategic analysis, design value-based GTM approaches, and implement organizational structures. Emphasis is placed on using predictive AI models to forecast channel performance and competitor reactions, ensuring agility required to adapt to evolving markets. Students gain the skills to lead GTM channel differentiations that drive growth and deliver sustained value. 

This course explores the design and management of supply chains that are responsive, efficient, and aligned with market demand. Students examine how to analyze supply chain performance through a customer-focused lens and design agile, value-driven strategies. Emphasis is placed on using AI optimization tools for demand forecasting, strategic sourcing, and continuous performance monitoring (KPIs). Students gain practical skills to build resilient, AI-optimized supply chains that deliver continuous value in a competitive marketplace.