This course provides the foundation for service business owners or small teams in marketing and sales of business services. Topics to be covered include marketing strategies for small to medium-sized service businesses, social media marketing, relationship selling, and business soft skills such as communicating with clients, responding to negative feedback, and negotiating services.
Required Text/Materials
Zeithaml, V., Bitner, M.J. and Gremler, D. Services Marketing: Integrating Customer Focus Across the Firm (7th ed). New York, NY: McGraw-Hill.
Prerequisites
None.