Bachelor of Science

Business Administration (Completion Degree)

Program

With concentrations in Accounting, Digital Marketing, Human Resources Management

 

120 credits, 20 months

The Bachelor of Science in Business Administration completion program with concentrations in Accounting, Digital Marketing, and Human Resources Management is designed to prepare students for positions in business and industry to meet the business challenges of the 21st century. The program focuses on the skills related to the functional areas of business including accounting and finance, social media marketing, international business, organizational behavior, and strategic management. Bryan University delivers this program through dynamic, adaptive, experiential learning that includes personalized instruction and coaching.

This program prepares students for a deeper understanding of the concepts and theories associated with business administration.

The program learning outcomes are:

  • Students will prepare and deliver effective business communications using a variety of appropriate technologies.
  • Students will examine global markets and industries and their relationship to domestic business issues.
  • Students will evaluate diverse perspectives and promote inclusion in business settings.
  • Students will use quantitative skills to solve business problems and discover opportunities.
  • Students will use analytical and reflective thinking to identify and analyze problems, develop solutions, and make decisions.
  • Students will solve business problems and identify opportunities using innovative and strategic management skills.
  • Students will evaluate relevant business data and information to support managerial decisions.

Students who successfully graduate from the Bryan University Associates of Arts degree in Accounting, or Digital Marketing, or Human Resources Management, or Business Administration programs may transfer all 60 credits of those programs into the Bachelor of Science in Business Administration completion program. Other applicable associate degree programs may also be considered for a block transfer into this baccalaureate completion program.

All students in the Bachelor of Science in Business Administration program complete a core curriculum in economics and finance, operation management, management and leadership science, marketing, and organizational behavior for success in business settings including entrepreneurship, small business management, corporate settings, and government.

Graduates of the core Business Administration program are prepared to meet the ongoing challenges facing businesses in the 21st century. Students may choose from the following concentrations in the Bachelor of Science in Business Administration program:

Accounting Concentration 

The BSBA in Accounting concentration prepares students to meet modern business challenges with robust skills in accounting. Students will learn how to prepare financial statements, perform cost analyses, examine investments, prepare tax reporting, and other accounting topics.

Digital Marketing Concentration 

The BSBA in Digital Marketing concentration prepares students for careers in digital marketing strategy, including skills in social media for marketing & advertising, and publishing for the web. The concentration in Digital Marketing curriculum is designed to help prepare students to become employable as creative and adaptable media marketers to effectively promote businesses in digital environments.

Human Resources Management Concentration 

The BSBA in Human Resources Management concentration prepares students to lead businesses in the 21st century. The concentration in human resources management focuses on teaching students the knowledge, skills, and abilities to manage and lead complex organizations in the global business environment with the critical, analytical, and interpersonal skills needed for an ever-changing workforce. Students will learn how to manage remote teams and collaborations, negotiate and resolve conflicts, talent acquisition, design compensation and benefits systems, and workforce planning and strategy.

The following is a list of career occupations you could pursue. This is merely a sample of the myriad opportunities available to people with this academic preparation. Position titles continue to emerge and change in the industry. Opportunities include and are not limited to:

Accounting Career Opportunities

  • Accounting Information System Specialist
  • Accounting Technician
  • Accounts Payable / Receivable Clerk
  • Actuarial Accountant/Insurance Accountant
  • Asset Management Analyst
  • Audit Staff Accountant
  • Bookkeeper
  • Budget Analyst
  • Business Valuation Specialist
  • Certified Financial Planner
  • Comptroller/Financial Controller
  • Cost Accountant
  • Environmental Accountant/Sustainability Measurement
  • Finance Manager
  • Financial Analyst
  • Forensic Accountant
  • Leasing Associate
  • Loan Officer
  • Management Analyst
  • Payroll Specialist
  • Portfolio Administrator
  • Private Equity Analyst
  • Real Estate Appraiser
  • Revenue Accountant
  • Staff Accountant
  • Tax Accountant
  • Tax Preparer
  • Trust Accounts Administrator

Digital Marketing Career Opportunities

  • Brand Manager
  • Client Experience Journey Analyst
  • Community Standards Coordinator
  • Content and Marketing Copywriter
  • Content Strategist
  • Creative Asset Manager
  • Data Analysts
  • Demand Generation Strategy Analyst
  • Digital Marketing Manager
  • Ecommerce Marketing Analyst
  • Email Marketing Specialist
  • Integrated Marketing Communications Specialist
  • Internet of Things Marketing Specialist
  • Marketing and Communications Specialist
  • Marketing Automation and Campaign Manager
  • Marketing Data Analyst
  • Product Marketing Analyst
  • Sales Representative
  • Search Engine Optimization & Management
  • Social Media Coordinator
  • User Acquisition Manager
  • User Experience Designer
  • Virtual Reality Developer
  • Web and Digital Manager

Human Resources Management Career Opportunities

  • Branch Manager
  • Buyer
  • Community Manager
  • Customer Service Representative
  • City Manager
  • Employment Administrator
  • HR Analyst
  • HR Assistant
  • HR Business Partner
  • HR Specialist
  • Leasing Consultant
  • Management Analyst
  • Office Administrator
  • Operations Manager
  • Marketing Manager
  • Payroll Administrator
  • Payroll and Benefits Manager
  • Property Manager
  • Record Management Specialist
  • Retail Sales Manager
  • Risk Management Specialist
  • Sales Representative
  • Self-Employed Business Owner
  • Staffing Coordinator/Recruiter
  • Talent and Culture Coordinator
  • Utilization Management Analyst
  • Workforce Analyst

The following is a list of example organizations in which one could pursue employment:

  • Accounting Firms
  • Insurance Companies
  • Banks and Credit Unions
  • Advertising Companies
  • Social Media Management Companies
  • Non-Profit
  • Federal, State, and City Governments
  • Industry Advisory Boards
  • Healthcare Organizations, Hospitals, Medical Clinics, and Practitioner Offices
  • Commercial Organizations
  • Retail Industry
  • Broadcasting Industry and Organizations including Digital Cable Industry
  • K-20 Educational Institutions
  • Industrial Manufacturing Companies
  • Educational and Business Alliance Oversight Organizations
  • Employment & Staffing Agencies
  • High Technology Companies including HW, MW, and SW
  • Housing Complexes and Oversight Organizations
  • Finance and Banking Organizations

include, and are not limited to, the following:

  • 11-1021 – General and Operations Manager
  • 11-1011 – Chief Executives
  • 11-2011 – Advertising and Promotions Managers
  • 11-2021 – Marketing Managers
  • 11-2022 – Sales Managers
  • 11-2032 – Public Relations Managers
  • 11-2033 – Fundraising Managers
  • 11-3012 – Administrative Services Managers
  • 11-3031 – Financial Managers
  • 11-3061 – Purchasing Managers, Buyers, and Purchasing Agents
  • 11-3111 – Compensation and Benefits Managers
  • 11-3121 – Human Resources Managers
  • 11-3131 – Training and Development Managers
  • 11-9072 – Entertainment and Recreation Managers
  • 11-9151 – Social and Community Service Managers
  • 13-1030 – Claims Adjusters, Appraisers, Examiners, and Investigators
  • 13-1040 – Compliance Officers
  • 13-1051 – Cost Estimator
  • 13-1071 – Human Resources Specialists
  • 13-1075 – Labor Relations Specialists
  • 13-1081 – Logisticians
  • 13-1111 – Management Analysts
  • 13-1121 – Meeting, Convention, and Event Planners
  • 13-1130 – Fundraisers
  • 13-1141 – Compensation, Benefits, and Job Analysis Specialists
  • 13-1151 – Training and Development Specialists
  • 13-1161 – Market Research Analysts and Marketing Specialists
  • 13-1161.01 – Search Marketing Strategists
  • 13-1199 – Business Operations Specialists
  • 13-2011 – Accountants and Auditors
  • 13-2020 – Property Appraisers and Assessors
  • 13-2051 – Financial Analyst
  • 13-2052 – Financial Advisors
  • 13-2053 – Insurance Underwriter
  • 13-2061 – Financial Examiner
  • 13-2072 – Labor Loan Officer
  • 13-2081 – Tax Examiners and Collectors, and Revenue Agents
  • 15-1255 – Web and Digital Interface Designer
  • 15-1299.06 – Digital Forensics Analysts
  • 17-1021 – Cartographers and Photogrammetrists
  • 21-1093 – Social and Human Service Assistants
  • 27-1014 – Special Effects Artists and Animators
  • 27-2012 – Producers and Directors
  • 27-3023 – News Analysts, Reporters, and Journalists
  • 27-4032 – Film and Video Editors
  • 41-1010 – First-Line Supervisors of Sales Workers
  • 41-3000 – Sales Representatives, Services
  • 43-1011 – First-Line Supervisors of Office and Administrative Support Workers
  • 43-3051 – Payroll and Timekeeping Clerks
  • 43-4161 – Human Resources Assistants, Except Payroll and Timekeeping
  • 43-9031 – Desktop Publishers
  • 49-1000 – Supervisors of Installation, Maintenance, and Repair Workers
  • 51-5111 – Prepress Technicians and Workers
  • 51-5112 – Printing Press Operators
  • 51-9151 – Photographic Process Workers and Processing Machine Operators

*Detailed information regarding classifications can be found at http://www.onetonline.org.

In order to graduate and receive a Bachelor of Science in Business Administration degree with an Accounting concentration, Digital Marketing concentration, or Human Resources Management concentration, students must earn a minimum of 120 credits (60 credits for the courses in the Bachelor of Science in Business Administration curriculum in addition to a block transfer with a minimum of 60 credits), and have a cumulative grade point average (CGPA) of 2.0 or better.

This Bachelor of Science in Business Administration completion degree program requires students to complete 15 general education credits and apply an additional 15 general education credits through appropriate transfer, for a minimum total of 30 general education semester credit hours. Bryan University preschedules all general education courses within each program. A student’s schedule may reflect general education courses different than the ones listed above, however, the Bryan University Registrar works to ensure students meet all general education requirements by the expected time of graduation. Refer to the General Education section of this Catalog for specific general education requirements.

Each semester is 16 weeks, split into two 8-week terms. The following term schedule is subject to change.

Term 1

MGT-350/COM-315S (First 8 weeks)

MGT-365/MAT-300S (Second 8 weeks)

Term 2

BUS-320/BUS-335

BUS-330/BUS-310

Term 3

BUS-350/BUS-340

MGT-450/SCI-300S

Term 4

BUS-420/ENG-300S

BUS-425/POL-300S

Term 5

BUS-430/BUS-465

BUS-445/BUS-499

OR

Term 4

BUS-435/ENG-300S

BUS-450/POL-300S

Term 5

BUS-460/BUS-470

BUS-480/BUS-499

OR

Term 4

MGT-420/ENG-300S

MGT-430/POL-300S

Term 5

MGT-445/MGT-446

MGT-447/BUS-499

 

Core Courses

Course Code
Title
Credits
3

Business economic theories are covered including supply/demand curve, prices, production, and efficient resource allocation. Macroeconomic theories that impact the business environment are also discussed, including determinants of output, the unemployment rate, and the inflation rate in the short run, and those about the rate of economic growth in the long run.

Credits 3

Prerequisites

None.

3

This course teaches students how to improve business efficiencies and competitive positioning through effective technology and information management. Students will explore information technology as corporate assets, and how information technology is reshaping organization structures and work processes to support effective managerial decision making.

Credits 3

Prerequisites

None.

3

The purpose of this course is to develop student skills in applying theories and concepts of organizational behavior to enable the student to identify and resolve behavioral issues within global organizations. Topics include factors affecting individual and group motivation in the workplace, development of effective groups and teams, organizational cultures, ethical issues in organizational behavior, as well as organizational behavior issues in global organizations.

Credits 3

Prerequisites

None.

3

Enterprises attempt to fulfill their missions in a complex world of regulations, changing consumer demographics and expectations, and fierce worldwide competition for both customers and resources. Businesses must optimize their operations to meet the demand of a complex marketplace. In this course, students learn about the stages of business operations, opportunities for improving processes, and the tools and techniques that are available to analyze operations.

Credits 3

Prerequisites

None.

3

This course in human resource management examines the role and functions of both members and leaders within an organization. Exposure to areas critical to modern day leadership includes counseling, training and development, recruiting, retention, compensation, and diversity in the workplace. Role-playing and class discussion is encouraged to stimulate intellectual growth and human resource management awareness.

Credits 3

Prerequisites

None.

3

This course will examine international business as a system and the concepts and theories that underly it. Topics include production, operations, marketing, financial, legal systems and their impact on the global and local business environments, and national governmental and international institutional controls and constraints, which impact the environment in which the system operates.

Credits 3

Prerequisites

None.

3

This course introduces students to corporate finance theory and the necessary skills to guide the financial manager in making asset management, valuation, and financing decisions. Topics include time value of money, stock and bond valuation, risk and return (CAPM), capital budgeting, financial planning, etc.

Credits 3

Prerequisites

None. 

3

The modern-day business environment is rapidly changing and highly technical. This course will explore methods for managers to lead organizations through change and innovation. Students will study the change cycle and business failure. Topics include the need for change, legal and regulatory issues impacting the business environment, change for the sake of competitive advantage, innovation and technological change, and the leadership necessary for business stability and sustainability.

Credits 3

Prerequisites

None.

3

This course is an examination of strategic management concepts. Students will study the strategic planning process, which includes creating goals, making decisions, taking actions, and analyzing results. The benefits of strategic planning will be identified and distinguished from operational planning. Through discussions, exercises and assignments, students will practice using analytical tools to critically assess an organization's internal and external environments, competitive opportunities, and threats. Students will be expected to recommend an appropriate organizational strategy, while at the same time critically analyzing other strategic approaches.

Credits 3

Prerequisites

None.

18
60
Sub-Total Credits
105

Note: Bryan University strives to deliver students the most up to date courses possible. The textbooks listed in the following course descriptions are subject to change. Students should always refer to the course syllabus for textbook information.

Accounting Concentration Courses

Course Code
Title
Credits
3

This course covers in depth exploration of financial accounting concepts including GAAP and IFRS, accounting cycle, revenue recognition, and other complex business transactions that impact financial statements. Upon completion of this course, students will be able to apply the accounting cycle to analyze the organization's performance.

Credits 3

Prerequisites

None.

3

This course explores in depth managerial accounting concepts including GAAP and IFRS, financial statements, and other complex business transactions that impact financial statements. Topics include investments, current liabilities and contingencies, bonds and long-term notes, leases, taxes, pensions, shareholder's equity, revenues, and cash flow. Upon completion of this course, students will be able to conduct internal business analysis to support the organization's performance.

Credits 3

3

This course explores the managerial accounting and cost management practices that can be strategically applied across the various functions of a business organization to improve organizational performance. The course emphasizes the methods available to measure and evaluate business objectives through using financial data and financial information. Topics include data analysis for profit making, ethics, cost behavior, cost planning and control, costing methods, and inventory evaluation. Upon completion of the course, the student will understand essential management tools for managing risk, implementing strategy through planning, budgeting and forecasting, and decision support.

Credits 3

3

This course explores the issues that affect the taxation of businesses operations. Topics include foundation of taxation, including types of taxes, structure of the income tax, taxpayers, and general concepts of income and deduction; business income and expenses; taxation of property transactions; and overview of corporations, S corporations, partnerships, and entity choice; with emphasis on budget planning and capital growth projections. Upon completion of this course, students will be able to apply the United States tax law standards to identify a potential issue or solve a business taxation problem.

Credits 3

Prerequisites

BUS-265 OR BUS-420 

3

This course explores auditing theory and practice, emphasizing audit standards, audit evidence, internal controls, auditors' reports and professional ethics, sampling, accountants' liability, and audit programs. The emphasis of this course is on conceptual, theoretical, and practical aspects of auditing financial statements. Upon completion of this course, students will be able to apply professional auditing standards and appropriate audit and other procedures to auditing, assurance and attestation engagements.

Credits 3

3

Practical experience is an important characteristic of employment within the thriving business sector. Students will apply their knowledge, skills, and tools for solving real-world business problems. Students will present their results for students and faculty to review.

Credits 3

Sub-Total Credits
18

Note: Bryan University strives to deliver students the most up to date courses possible. The textbooks listed in the following course descriptions are subject to change. Students should always refer to the course syllabus for textbook information.

Digital Marketing Concentration Courses

Course Code
Title
Credits
3

Marketing has evolved as rapidly as technological changes and companies wanting to stay competitive must adapt their strategy to the digital environment. Essential marketing principles and strategy are under transformation and evolution. This course teaches related techniques for reaching online consumers across multiple devices including desktop and mobile are covered. Topics include digital marketing's transformative impact on traditional marketing practices and examines digital segmentation, digital marketing around the globe, digital divide, digital privacy, and digital analytics.

Credits 3

Prerequisites

None.

3

Integrated Marketing Communications explores planning and evaluating marketing communications for products and services, especially in the digital environment. Topics include the communication process, perspectives on consumer behavior, promotional budgeting, digital media planning, and ethics in marketing.

Credits 3

Prerequisites

None.

3

Data on consumer buying habits in the digital age is everywhere from buyer-loyalty programs to online shopping carts, to buyer-initiated online reviews. Companies that can manage their big data and create robust marketing strategies will be able to retain competitive advantage. Topics include buying, browsing and other relevant behavioral patterns of customers to predict their next moves.

Credits 3

Prerequisites

None.

3

Students will learn how to create traditional advertising and promotions from television, radio, magazines, newspapers, fliers, and outdoor to modern advertising to modern forms of advertising such as social media, blogs, and videos to strategically position a product or service to meet the organization’s marketing objectives.

Credits 3

Prerequisites

None.

3

Building on previous analytics and marketing strategy courses, this course focuses exclusively on the big data that results from effective marketing strategy. This course is the practical application of data and teaches students how to analyze and visualize data for effective marketing decision making.

Credits 3

Prerequisites

None.

3

Practical experience is an important characteristic of employment within the thriving business sector. Students will apply their knowledge, skills, and tools for solving real-world business problems. Students will present their results for students and faculty to review.

Credits 3

Sub-Total Credits
18

Note: Bryan University strives to deliver students the most up to date courses possible. The textbooks listed in the following course descriptions are subject to change. Students should always refer to the course syllabus for textbook information.

Human Resources Management Concentration Courses

Course Code
Title
Credits
3

This course introduces students to strategies related to human resource training and development. Students will learn the practical skills related to designing, implementing, and evaluating effective training programs to maximize productivity across the organization. This course will also cover topics related to diversity and career challenges.

Credits 3

3

This course explores the fundamental legal principles with specialized topics relevant to the field of human resources. Such topics include employee relations, dispute resolution, and workplace safety (OSHA). Students will gain an understanding of the legal framework that governs employment relationships and learn different strategies for implementing human resource-related legal issues effectively.

Credits 3

3

Business strategy and execution relies heavily on acquiring appropriate talent. This course will explore effective methods of sourcing positions and hiring employees to drive business outcomes. Topics include analysis of retention and attrition, effective recruiting, talent pipeline creation, aligning HR with business strategy, and analyzing market conditions for strategic business positioning.

Credits 3

Prerequisites

None.

3

Compensation and benefits management are critical to employee retention and business strategy. This course will explore topics in compensation including system design, employee performance systems and measures, intrinsic and extrinsic rewards, employee satisfaction, benefits, and employee incentive programs.

Credits 3

Prerequisites

None.

3

Today's businesses need to be agile and flexible to meet the ongoing technological and human capital demands. This course will explore effective strategies for businesses to plan for staffing to succeed in this ever-changing business climate. Topics include analyzing organizational readiness, organizational staffing strategy, environmental scanning, and data analysis for effective planning.

Credits 3

Prerequisites

None.

3

Practical experience is an important characteristic of employment within the thriving business sector. Students will apply their knowledge, skills, and tools for solving real-world business problems. Students will present their results for students and faculty to review.

Credits 3

Sub-Total Credits
18

Note: Bryan University strives to deliver students the most up to date courses possible. The textbooks listed in the following course descriptions are subject to change. Students should always refer to the course syllabus for textbook information.

General Education Courses

Course Code
Title
Credits
3

This upper-division course for research and writing prepares students with the ability to propose solutions to problems they encounter in their communities. This course focuses on the key skills of academic research and cohesively writing about them. Students use independent research to analyze a topic and formulate a position or thesis.

Credits 3

3

This course introduces students to the study of political science. This course explores systems, rules, public policy, public interest, and power. Individuals, groups, institutions, and governments are all examined through the lens of politics and political systems.

Credits 3

Prerequisites

None.

3

Communication ethics covers an introduction to the ethical nature of communication as it relates to evolving systems of communication, public discourse, and intercultural dynamics. Topics for this course will include systems of ethical reasoning and how to effectively address current issues in various fields of the communication discipline.

Credits 3

Prerequisites

None.

3

This course is an introduction to mathematical probability theory and statistical inference. This course balances both theory and application using both scientific and quantitative reasoning. Students will apply mathematical and scientific concepts and reasoning, and analyze, interpret, and present various types of data.

Credits 3

Prerequisites

or equivalent transfer.

3

A course covering the history of environmental concerns and how species interact with their environment. Topics include environmental history, sustainability, ecosystems, and human population change.

Credits 3

Prerequisites

None.

Sub-Total Credits
15

Note: Bryan University strives to deliver students the most up to date courses possible. The textbooks listed in the following course descriptions are subject to change. Students should always refer to the course syllabus for textbook information.

Total Credits
120