This course provides students with working knowledge in the growing field of digital marketing. Students will learn about the evolution and purpose of digital marketing, the strategic uses of social media, and the ways in which these principles can transform the customer's journey. Students will gain important industry skills for successful digital design in advertising such as copywriting, creating banner ads, producing promotional displays, designing logos and motion design for social media content. Students will pair digital marketing concepts with the advanced skill set of motion design, which will help them stand out in the workforce and prepare them for the changing trends of the industry. At the conclusion of this course, students will produce a portfolio artifact of digital marketing design to enhance a company's product using effective digital media.
Prerequisites
None.