Strategic Innovation

This course introduces a strategic approach for navigating uncertainty through discovery-driven planning. Emphasizing hypothesis-driven decision-making over traditional forecasting, students learn to map key assumptions, test market potential, and align strategy with real customer value. Students leverage AI tools to rapidly generate and test initial hypotheses and strategic assumptions for market validation. Core topics include strategic assumption mapping, iterative learning for market validation, and agile, customer-centric planning. 

This course explores the principles and practices of value-based pricing as a strategic lever for financial performance. Students learn how to quantify and capture customer value, communicate pricing decisions effectively, and implement pricing strategies that drive profitability. Emphasis is placed on using AI and machine learning frameworks to model customer perception and demand elasticities, enabling the creation of dynamic pricing strategies that support ROI and competitive positioning.