This course examines the intersection of marketing strategy and operational execution as drivers of organizational performance, heavily supported by data. Students explore how effective brand building, customer engagement, and value proposition design are supported by operational excellence and strategic alignment. Emphasis is placed on using AI tools for predictive market analysis and demand forecasting to develop deep marketing insights and optimize operations. Through real-world applications and case analysis, students learn to align and manage operational efficiency to deliver on the marketing value proposition and achieve competitive advantage.
Prerequisites
None.